The truth, heads-up

HBHUD was founded on a pilot's insight applied to the boardroom: flying by feel kills. Leadership teams fly by feel constantly — dashboards scattered across tools, metrics reconciled by hand, the real answer arriving with the quarterly report, three weeks late. HBHUD stitches revenue, product, and pipeline telemetry into a single always-on heads-up display, so the risk is visible while there is still time to act on it.

The number our customers care about is 23: days earlier, on average, that leadership spots a problem — a churn cluster, a pipeline stall, a burn anomaly — compared to their old reporting cycle. Early enough to reallocate budget the same week instead of the same quarter.

What the HUD shows

• Revenue truth: bookings, net revenue retention, and collections stitched into one live view.
• Product signal: activation, engagement, and usage deltas against cohort baselines.
• Pipeline health: coverage, conversion, and deal-risk flags scored against your own history, not industry averages.

Implementation is deliberately boring: native connectors for Snowflake, Segment, HubSpot, Linear, and the rest of the modern stack, with median time-to-value under 14 minutes. Security is enterprise-grade — SOC 2 Type II since 2021 — because the dashboard that sees everything must be the system you trust most.

Built by operators

Our 84-person team across San Francisco and Lisbon includes alumni of the BI and analytics platforms you've already outgrown, and the design philosophy they carried here: a dashboard exists to change a decision, not decorate a wall. HBHUD is decision intelligence for builders who refuse to guess — every metric that matters, on one screen, in time to matter.